LawLytics Blog

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The Slippery Slope

A publication about lawyering in the age of Google.

Ironic for a legal marketer

Posted by Dan Jaffe / Nov 21, 2014 / Comments

Yesterday, Scott Greenfield, a criminal defense lawyer in New York and prolific blogger shared my post about the commoditization of the legal profession, on his blog. In reading his post, something he said stuck in my craw. It was his use of the word "ironic."

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Announcement: Pro-bono websites for bar associations

Posted by Dan Jaffe / Nov 21, 2014 / Comments

As a lawyer who has been blessed with a great 10-year long career as a criminal defense lawyer and an equally great second career (6 years and counting) as an entrepreneur in legal technology, I have waited to be in a position where I can contribute to the betterment of our legal profession and system as a whole. Nearly 4 years into LawLytics we are now at a point where we are able to start giving back. Thanks to our amazing investors, attorney-customers and staff, I am grateful to announce that the time is now. LawLytics now has an official pro bono budget and policy for small bar associations and other lawyer groups that operate as nonprofits and whose technology and website needs match our attorney website control panel’s capabilities.

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How much is that lawyer in the window? The secret commoditization of the legal profession.

Posted by Dan Jaffe / Nov 12, 2014 / Comments

The legal profession is being commoditized by businesses and the internet. Companies are finding new and innovative ways to play both ends of the equation, that is, to make money from both attorneys and consumers of legal services, as well as ways to insert themselves further into the attorney-client relationship. Some of these companies have made brilliant business moves that I believe are responsible for some of the recent decline in lawyer happiness and quality of life. Legal marketing and business development is a slippery slope that we, as lawyers, need to understand before it's too late.

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Will Google's New Authorship Affect CTR For Attorney Websites?

Posted by Brian Tedder / Jun 25, 2014 / Comments

Don’t get too comfortable with your current Google Authorship. Google’s John Mueller announced today that the company is rolling out a new form of the (possibly) click-inducing rich snippet. The new design removes the profile photo and circle count from search results. Authorship will not provide a byline and the publish date. The change looks like it will be rolled out over the next few days.

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Your law firm's website is a feeling.

Posted by Brian Tedder / Jun 20, 2014 / Comments

Your law firm’s website is one of the most powerful marketing tools available to attorneys. If done correctly it can be a cost-effective method of increasing your law firm’s visibility online. But it’s a lot more than a content-powered marketing engine. Your website is usually the first impression clients have of you and your firm.

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Should The Evernote And Feedly Attacks Worry Attorneys Moving To The Cloud?

Posted by Brian Tedder / Jun 13, 2014 / Comments

Evernote and Feedly were both hit with temporarily crippling DDoS (distributed denial of service) attacks yesterday, and Feedly was down again today due to another attack. While the companies maintain that no user data was taken (this was only a DDoS attack), it has still locked users out of the companies’ services for extended periods of time. Sure, it’s a little intimidating reading about the increase in not only DDoS attacks but also bugs, vulnerabilities, and compromises, but the same thing can happen in your own office. But unlike large providers, your firm likely isn’t in a position to handle it.

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Sasquatch, Unicorns & The 'Top' Of Google

Posted by Brian Tedder / Jun 10, 2014 / Comments

OK, I actually can get to the top of Google’s results for a certain search. Someone always has to be number one. It may fluctuate, it may differ based on location, and others might see different rankings entirely, but yes, it is possible. But that’s not my point. The point can’t just make it happen. Yet we hear it all the time: Can you get me to the top of Google? If it was that easy, everyone would be at the top of Google. See the issue here?

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