LawLytics Blog

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Legal Marketing Blog

On technology, business and building law firms.

The legal marketing buffalo jump. Where a noble profession might go to die.

Posted by Dan Jaffe / Dec 08, 2014 / Comments

Online legal marketing is currently monopolized by those who don’t have to play by the same rules as lawyers. There is no governing body regulating what the marketers are doing in law versus in any other industry. As far as non-lawyer marketers are concerned, literally the same rules apply to promoting a lawyer as to promoting a microwave, a handyman or a burger franchise. And many marketing companies treat lawyers no differently than businesses that are more trades than professions.

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Edit Your Firm's Photos

Posted by Jake Kromer / Dec 02, 2014 / Comments

We all know the ubiquitous Photoshop when it comes to editing photos. It's such a powerful tool that it has become synonymous with "photo editing suite". What a lot of people don't know is there are great, free tools that you can use with your web browser. While not as powerful as Photoshop, they can more than handle the basic and intermediate needs of a law firm's editing need.

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How Attorneys Can Use Systems to Increase Profits

Posted by Cody McCormack / Nov 24, 2014 / Comments

Attorneys are in a position of unique responsibility. The pressures that they are under from the bar’s ethics rules, and clients make them ultimately accountable in a way that few other professionals are. This is good. In law, as in all of life, the buck must stop somewhere, and there needs to be an accountable party. This also has a downside. Because attorneys are the bottom line, it is often very difficult for them to delegate effectively.

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Ironic for a legal marketer

Posted by Dan Jaffe / Nov 21, 2014 / Comments

Yesterday, Scott Greenfield, a criminal defense lawyer in New York and prolific blogger shared my post about the commoditization of the legal profession, on his blog. In reading his post, something he said stuck in my craw. It was his use of the word "ironic."

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Announcement: Pro-bono websites for bar associations

Posted by Dan Jaffe / Nov 21, 2014 / Comments

As a lawyer who has been blessed with a great 10-year long career as a criminal defense lawyer and an equally great second career (6 years and counting) as an entrepreneur in legal technology, I have waited to be in a position where I can contribute to the betterment of our legal profession and system as a whole. Nearly 4 years into LawLytics we are now at a point where we are able to start giving back. Thanks to our amazing investors, attorney-customers and staff, I am grateful to announce that the time is now. LawLytics now has an official pro bono budget and policy for small bar associations and other lawyer groups that operate as nonprofits and whose technology and website needs match our attorney website control panel’s capabilities.

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How much is that lawyer in the window? The secret commoditization of the legal profession.

Posted by Dan Jaffe / Nov 12, 2014 / Comments

The legal profession is being commoditized by businesses and the internet. Companies are finding new and innovative ways to play both ends of the equation, that is, to make money from both attorneys and consumers of legal services, as well as ways to insert themselves further into the attorney-client relationship. Some of these companies have made brilliant business moves that I believe are responsible for some of the recent decline in lawyer happiness and quality of life. Legal marketing and business development is a slippery slope that we, as lawyers, need to understand before it's too late.

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