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Legal Marketing Blog

On technology, business and building law firms.

Best law firm marketing blog posts from 2014

Posted by Dan Jaffe / Jan 02, 2015 / Comments

Now that 2014 is in the books I wanted to take a moment to look back over the blog posts that got the most interest from lawyers as measured by a combination of traffic and engagement. The results are interesting, and to me indicate that lawyers are taking the time to consciously examine the direction that their practices are going.

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Why Lawyers Should Write About Crowdfunding

Posted by Mayank Mishra / Dec 23, 2014 / Comments

At Lawlytics, we take content marketing for lawyers and law firms very seriously. Our clients are constantly asking us what topics they should write about as we brainstorm their content strategy. So we are going to start sharing some of our findings. This is the first in an on-going series of recommendations of topics that lawyers can write about. Not every suggestion will appeal to every lawyer, so if this one doesn’t fit your practice niche, stay tuned.

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Is that a responsive attorney website in your pocket, or are you just...?

Posted by Dan Jaffe / Dec 19, 2014 / Comments

Smartphones are getting bigger. But don't worry. When your potential clients wake up to the gift of a new huge screened iPhone 6+ , Nexus 6 or Note 4 this holiday season, they may not be able to fit in their pockets, but your LawLytics site will look perfect when they pull you up. That's the beauty of responsive design. Done right, all screen sizes provide the perfect viewing environment because the site adapts to the size of the screen. If only they could design pockets that could do the same.

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The legal marketing buffalo jump. Where a noble profession might go to die.

Posted by Dan Jaffe / Dec 08, 2014 / Comments

Online legal marketing is currently monopolized by those who don’t have to play by the same rules as lawyers. There is no governing body regulating what the marketers are doing in law versus in any other industry. As far as non-lawyer marketers are concerned, literally the same rules apply to promoting a lawyer as to promoting a microwave, a handyman or a burger franchise. And many marketing companies treat lawyers no differently than businesses that are more trades than professions.

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Edit Your Firm's Photos

Posted by Jake Kromer / Dec 02, 2014 / Comments

We all know the ubiquitous Photoshop when it comes to editing photos. It's such a powerful tool that it has become synonymous with "photo editing suite". What a lot of people don't know is there are great, free tools that you can use with your web browser. While not as powerful as Photoshop, they can more than handle the basic and intermediate needs of a law firm's editing need.

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How Attorneys Can Use Systems to Increase Profits

Posted by Cody McCormack / Nov 24, 2014 / Comments

Attorneys are in a position of unique responsibility. The pressures that they are under from the bar’s ethics rules, and clients make them ultimately accountable in a way that few other professionals are. This is good. In law, as in all of life, the buck must stop somewhere, and there needs to be an accountable party. This also has a downside. Because attorneys are the bottom line, it is often very difficult for them to delegate effectively.

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Ironic for a legal marketer

Posted by Dan Jaffe / Nov 21, 2014 / Comments

Yesterday, Scott Greenfield, a criminal defense lawyer in New York and prolific blogger shared my post about the commoditization of the legal profession, on his blog. In reading his post, something he said stuck in my craw. It was his use of the word "ironic."

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